Our leadership team

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Bryn Robinson, Managing Director, Skibound, Travelbound & JCA Adventure.

Bryn has been involved in educational travel for over 25 years.



He started his career running ski schools in the French Alps for clients of British educational tour operators and is himself a highly qualified ski instructor in both the French and British ski school systems. He spent 5 years teaching and training ski instructors in France before joining Skibound as French operations manager in 1992. Bryn became a Director of Skibound in 1999 and subsequently Managing Director for the SkiBound and Travelbound from 2003. Between 2009 – 2012 Bryn held various other MD roles within TUI, becoming the MD for its university ski businesses, followed by MD of its school sports brands (Edwin Doran and Gullivers Sports Tours).



Bryn returned to Experience Education to run its Brighton based brands in 2013 and lives close by with his wife and 2 children. Sport is a big part of family life and they manage to ski several times a year as a family.

Pete Fletcher

Pete Fletcher, Managing Director, World Challenge Group.

Pete started his career working in finance in London before travelling and adventuring around the world, eventually settling in Melbourne. In 2004 a life threatening car accident led Pete to reassess priorities and leave his role as a diamond wholesaler to join World Challenge in Australia. In 2008 World Challenge was sold to TUI, following which Pete became General Manager Australasia in 2011 and Global Sales Director in 2014.



Pete was given responsibility for all of World Challenge in 2016, being appointed Managing Director of the UK headquartered business. He spends several months each year living in the UK as part of his global MD role as well as travelling to World Challenge’s other source markets on a regular basis.

Pete holds the Guinness World Record for the fastest 24 hours in an ocean rowing boat and became the first Australian to row across the North Atlantic when he and a friend rowed unassisted across the North Atlantic from New York to Falmouth in 2015, completing the crossing in 98 days. He lives on the Mornington Peninsula in Australia and enjoys surfing, karate and travelling with his wife and three daughters.